About Us

The Q Guild represents the finest quality independent meat retailers in Britain. This November it has launched the Meat Your Butcher campaign, to celebrate Christmas - where the meat takes centre stage!

Consumer research by the Q Guild has found that 75% of us suffer stress when it comes to buying and preparing Christmas meat and 25% have experienced a Christmas dinner disaster. In response the Q Guild is inviting shoppers to make a 10 minute appointment with their butcher - ensuring that they have a stress - free culinary Christmas. See film below:

Butchers carrying the Q Brand send out a strong message that they are one of Britain's best butchers shops. Here are ten good reasons why you should shop at your nearest Q Guild Butcher's Shop:

• Traditional butchers craft skills
• Support the British Farming Industry
• Independently audited butchers
• Membership is an endorsements of excellence
• Total accountability, trust and confidence
• Award-winning meat products
• Outstanding choice
• Dedicated to the development
• Advice on cooking, cuts and recipes
• For friendly, personal and knowledgeable service.

Q Guild butchers have a reputation for unsurpassed product quality, provenance, innovation and customer service and adhere to the highest standards.