Q Guild celebratory sausages raise sizzling amounts for charity

The Q Guild of Butchers has raised over £3,000 for national children’s charity ChildLine after donating money from sales of a celebratory sausage.

The Bucks Fizz sausage was created to mark 25 years of both the Q Guild and ChildLine and was on sale for a fortnight at butchers across the country.

The Guild’s 120 members donated 10 pence from every pound of the champagne-based banger to the charity, with the final amount totalling £3084.80.

Brindon Addy, Chairman of the Q Guild said: “The anniversary celebrations have helped our members celebrate with us, increase footfall to their shops, and raise some really great money for charity.

“It’s been brilliant to see such a positive response to this activity and such a high demand for the sausages, people have been requesting that they’re sold all year round!”

Tess O’Callaghan, corporate fundraising executive at Childline, said: “We are hugely grateful for this donation. A call to Childline costs £4, so the money raised by the Q Guild will cover the cost of 771 calls from children in need of support. This money really will make a difference.”

Since ChildLine launched 25 years ago, over 2.6 million children and young people have been counselled by the free, 24 hour service.  Set up by Esther Rantzen in 1986, ChildLine now offers counselling by phone and online.

Established in 1986, The Q Guild promotes traditional craft skills and award winning meat products. Its members in the UK from Shetland to Cornwall, serve £3 million worth of meat and related products to over a quarter of a million UK consumers every week.